Sunday, January 23, 2011

Tiny Footprint Coffee (Review & Overview)

Tiny Footprint sent me a pound of espresso, and a pound of medium roast. As I received this package, I felt a sense of goodness, and I knew that two trees had been planted in the cloudforest of Ecuador. Not only did this excite me in my carbon footprint, but that I now was in contact with another great company working in Ecuador. Those who do not know, I am now a Brand Ambassador for Runa.org. I heard about Tiny Footprint through an article relating them to the company Guayaki, as we all know I LOVE Guayaki’s Business Model, and when I saw a similar idea with coffee, I latched on.

Anyways, I am rambling and giving no context for this post. Tiny Footprint's espresso is tasty, smells great, and kept me energized throughout my 9 hour shift a Whole Foods. Those who do not know about Tiny Footprint Coffee, must check them out ASAP.

Another thing I love about this company, is that they have a “Manifesto,” not a mission statement, but a Manifesto, read up:

Ask anyone what their shoe size is and they’ll answer without hesitation. Why, it’s 9 ½, they’ll say, staring down at their extended sneaker. Ask someone the size of their carbon footprint, however, and they’re likely to scratch their head. The truth is, the average American’s carbon footprint is a whopping 20 tonnes of CO2 per year. And everything you buy from cotton swabs to waffle irons makes your footprint grow and grow. That’s why we came out with Tiny Footprint Coffee. When you buy a pound of Tiny Footprint, we’ll more than offset the carbon impact of harvesting, roasting, and distribution by planting a small plot of carbon guzzling saplings in the Ecuadorian Mindo Cloudforest.
But this isn’t just regular old carbon offsetting we’re talking about. This is Gourmet Carbon. Which means that in addition to sucking carbon from the atmosphere, we’re also helping to protect dozens of threatened, vulnerable and endemic bird species by restoring critical habitats through reforestation. And what about the coffee, you say? Well, it’s pretty darn tasty in our estimation, made using beans that are shade grown on small family farms in some of the richest coffee soils in the world, in places like Peru, Flores, and Sumatra. So aside from enjoying a rich and delicious cup of coffee, you’ll receive the extra warm-fuzzy feeling of knowing that you’re doing some good in the world, too. And wouldn’t you know it, your carbon footprint just went down a size.


Thanks all for reading, and drink a stout glass of Tiny Footprint Coffee, and feel good about your purchasing power!
Shade Tree endorsed.

Ps: I have no idea how to rate coffee, but both rocked my Yerba Mate pallet!

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